Brand scanning is like looking at a company’s style, logo, and message. Designing websites is crucial because we want to match the website’s look and feel with the company’s brand. By doing this, we create a consistent and recognizable experience for visitors. It’s like seeing the same colours and symbols everywhere, which helps people remember and trust the brand. Plus, when the website reflects the brand well, it strengthens the connection between the company and its audience. So, brand scanning ensures that our web designs stay true to the company’s identity and message, making them more effective.