Keyword analysis is like figuring out the words people type into Google when looking for something. SEO in web design is super important because it helps us use the right words on our website. By knowing the famous words, we can include them in our content, making it easier for people to find us online. It’s like speaking the same language as our audience so they understand and can find us easily. Doing keyword analysis helps us ensure our website shows up when people search for things related to our offer, bringing more visitors and potential customers.